Selective emphasis examples for landing pages

Selective emphasis is a design and copywriting technique where you intentionally highlight key words or phrases—using methods like color changes, bolding, or italics—to draw a reader's attention to the most important parts of your message. By emphasizing a particular word, you guide the viewer's focus, making the overall message easier to digest and understand. This method improves the scannability of a landing page, ensuring that the most critical aspects of your service or product stand out immediately.